Amplifi Capital (U.K.) Limited is a FinTech disrupter in near-prime lending. Near-prime borrowers don’t have the credit score to qualify for the best, or “prime”, interest rates, but are much closer to this than “sub-prime”. PwC identify Near-Prime as the most underserved segment in the UK – its 16 million members struggle to access both mainstream lending and the solutions that exist in the sub-prime sector. Amplifi Capital (U.K.)'s ambition to be the biggest Near-Prime lender in the UK and turn this group from under-served to brilliantly served, with innovative technological solutions that work for them. Our two customer facing brands making this possible are: